HeyJaredRichard M. Assmus
- Indexed articles, last 90 days
- 1
- Latest publication
- Jul 29, 2026
- Outlet visibility, for Mondaq
- Top 500K sites
- Earliest in this view
- Jul 29, 2026
Latest articles
Pattie Gonia v. Patagonia: When Trademark Enforcement Becomes A Brand Crisis (Podcast) (opens the original)
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In this episode of The Upper Brand®, Mayer Brown IP partners Rich Assmus and Kristine Young examine the trademark dispute between Patagonia Inc., the $1.47 billion outdoor apparel company, and Wyn Wiley's drag persona, "Pattie Gonia," an environmental activist and content creator. They discuss how Patagonia's infringement suit triggered a public backlash and "Streisand effect," amplifying awareness of Pattie Gonia's name far beyond what organic use ever could have. The hosts unpack the legal mer
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Top 500K sites
For Mondaq, the outlet · Measured Aug 1, 2026
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