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- Indexed articles, last 90 days
- 1
- Latest publication
- Sep 27, 2026
- Outlet visibility, for Countercurrents
- Top 1M sites
- Earliest in this view
- Sep 27, 2026
Latest articles
Sydney Sweeney’s Novig Ad Shows How Outrage Becomes Advertising | Countercurrents (opens the original)
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In an advertising campaign for Novig, a sports prediction market, actor Sydney Sweeney lies across a gym mat, nearly nude, amid athletic gear. A soccer ball, basketball, and the angles of her limbs obscure her body. Kettlebells, resistance bands, and gloves surround her, but no sport is taking place. Across the image appears Novig’s declaration: “just sports.” The tension supplies the joke. An image organized around erotic appeal accompanies a slogan professing exclusive devotion to athletic com
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Top 1M sites
For Countercurrents, the outlet · Measured Aug 1, 2026
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