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Rebecca Stewart

Reporter

Indexed articles, last 90 days
32
Latest publication
Sep 29, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Jul 9, 2026

Latest articles

  1. Article · Sep 29, 2026 · Rebecca Stewart

    The One Thing Agency Chiefs Want to Change Over the Next 12 Months (opens the original)

    Excerpt · Neutral tone · English

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. AI is squeezing fees, marketing budgets are unpredictable, and clients’ expectations are shifting. But agencies have been here before, and they’re adapting fast. At Brandweek Atlanta, ADWEEK brought together four agency executives to compare notes on exactly how they’re doing so at an Agencies Vangu

  2. Article · Sep 29, 2026 · Rebecca Stewart

    Alphabet's Wing Hires Minjae Ormes as Head of Marketing (opens the original)

    Excerpt · Positive tone · English

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    Wing, Alphabet’s autonomous drone delivery arm, has hired Minjae Ormes as head of marketing. Ormes will lead Wing’s marketing team as the company turns drone delivery from a futuristic promise into a mainstream habit; something it’s been doing already through deals with retailers and restaurants, like Walmart, Lowes, and DoorDash. The seasoned marketer was most recently vp of global brand and consumer marketing at LinkedIn, where she repositioned the platform for modern workers and scaled its pr

  3. Article · Sep 18, 2026 · Rebecca Stewart

    3 Ways Starbucks Is Reclaiming Its Brand Magic (opens the original)

    Excerpt · English

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Two years in, the “Back to Starbucks” transformation plan is gaining momentum, with global comparable sales up 7.9% last quarter. Alongside more inviting coffeehouses and more consistent service, marketing has played a key part in delivering that growth. At Brandweek in Atlanta, Starbucks chief bran

  4. Article · Sep 15, 2026 · Rebecca Stewart

    Meet The AI Tool Helping Brands Like Benefit Cosmetics Unlock a New Kind of Creator (opens the original)

    Excerpt · English

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Samara Boulter, AKA @samaraispinkk, wasn’t trying to get Benefit Cosmetics’ attention when she started filming the chatty “get ready with me” (GRWM) content that’s earned her 6.2 million followers. While she didn’t tag the brand, a light pink box of its Cookie Highlighter was in plain sight on her dresser in almost every

  5. Article · Sep 14, 2026 · Rebecca Stewart

    Kate McKinnon Is an Evil CEO in Sequel to Zoom's Bowen Yang-Led Brand Reset (opens the original)

    Excerpt · English

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Zoom’s biggest ever global campaign kicked off in December, with an ad from Colin Jost’s No Notes Productions, that cast comedian Bowen Yang as a tyrannical IT boss who inspired a workplace revolution. Now it’s premiering the sequel. Picking up where “I Use Zoom” left off, “Zoom Got it Done” sees Yang’s fellow Saturday Night L

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