HeyJaredRebecca Brooks
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 1, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 10, 2026
Latest articles
What Are We Willing To Lose In The Race To AI? (opens the original)
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Rebecca Brooks is Founder and CEO of market research consultancy Alter Agents; she believes that powerful insights can change businesses. A few weeks ago, my colleague sent me an article by Julie Averill, the former chief information officer of Lululemon, about the AI frenzy happening inside companies. She wrote about how leaders are under pressure to show that they are using AI, vendors are promising that their technology can solve problems faster and for less money, and everyone is trying to f
Preparing For The 2028 Olympics During A Period Of Consumer Caution (opens the original)
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Rebecca Brooks is Founder and CEO of market research consultancy Alter Agents; she believes that powerful insights can change businesses. Living in Los Angeles right now means that preparations for the 2028 Olympics are becoming harder to ignore. Airport improvements, venue upgrades, transportation projects and housing plans are steadily moving forward as the city prepares to welcome athletes, media and visitors from around the world. At roughly the same time these plans began in earnest, my com
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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