HeyJaredRashida Tayabali
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 10, 2026
- Outlet visibility, for SmartCompany
- Top 500K sites
- Earliest in this view
- Aug 28, 2026
Latest articles
Increasing customer spend: Card-linked offers are solving a major marketing blind spot (opens the original)
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If you like this article, share it with your friends. A small business owner commits to a Google Ads budget, watches the clicks rise, and then asks the question no dashboard seems to fully answer: Did any of those people buy something? For most digital advertising channels, the honest answer is probably. Clicks and impressions tell you someone saw your ad, but they don’t tell you whether that person walked through your door or added something to their cart. Attribution has long been one of digit
'You may be missing out on extra value': How modern rewards programs are helping businesses get more from every dollar spent (opens the original)
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If you like this article, share it with your friends. Running a business means there’s always something more urgent demanding your attention. Reviewing the best reward programs to check if you’re maximising your benefits often falls to the bottom of the list. “You may be missing out on additional value and benefits simply because you haven’t looked at what’s available,” says Stephanie Andrews, head of loyalty, Visa Australia, New Zealand and Pacific Islands. “Most business owners are focused on
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Audience
Top 500K sites
For SmartCompany, the outlet · Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
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