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- Indexed articles, last 90 days
- 6
- Latest publication
- Sep 23, 2026
- Outlet visibility, for Skift
- Top 1M sites
- Earliest in this view
- Jul 8, 2026
Latest articles
The Booking Isn't the Finish Line: What IHG, Priceline, and McKinsey Say Brands Are Missing (opens the original)
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Travel brands have mastered getting consumers to click "book." Few have figured out what to say once travelers start second-guessing that click. For many travelers, hitting "book" no longer ends the path to purchase. They keep searching long after they book — hunting for a better deal or worrying they made the wrong decision. That was one of the key findings in "Winning Hearts in an Age of Infinite Travel Choices," a report from Skift Research and McKinsey & Company that examines how travelers'
U.S. Tourism Slide Deepens With 12% Drop in August (opens the original)
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The U.S. travel industry expected a banner summer for visitor numbers. Select a question above or ask something else The disappointing summer for inbound tourism to the U.S. — which included visitor numbers for the World Cup that fell short of expectations — got worse in August. The U.S. received close to 3.1 million visitors last month, an 11.8% year-over-year drop, according to data released on Thursday from the National Travel and Tourism Office. The decline comes after the U.S. saw a 7% decr
Canadian Travel to the U.S. Grew for a 5th Month Despite Trade War â Still Down 27% From 2024 (opens the original)
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Many thought rising political tensions would mean fewer trips â the national data says otherwise. But not every state is seeing the same rebound. Select a question above or ask something else U.S. travel executives were worried an escalating trade war with Canada would cool the budding rebound in travel by Canadians. But travel jumped 8.8% in August, according to figures released Friday by Statistics Canada, which measures return trips from the U.S. by Canadian-residents. It was the fifth stra
Canadian Travel to the U.S. Ticks Up Again â But Still Far from a Full Recovery (opens the original)
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The recent increase in Canadian travel to the U.S. isn't a full comeback â it's a low bar clearing itself. Select a question above or ask something else Canadian travel to the U.S. continued making progress in July, extending a rebound that snapped a 15-month slump back in April. But it's nowhere near a complete recovery. Canadian-resident return trips rose 10.2% in July from last year, marking the fourth consecutive month of year-over-year growth, according to figures released on Tuesday by S
Canadian Travel to the U.S. Is Rising Again â Still Down Almost 29% From 2024 (opens the original)
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This "rebound" in Canadian travel to the U.S. only looks good next to last year's collapse. Select a question above or ask something else The United States hosted Canadian soccer fans for a World Cup match in late June, but it wasn't enough to make up for the visitors lost to a recent travel boycott. Canadian-resident return trips rose 3.2% in June from last year, according to figures released Monday by Statistics Canada. A 5.2% jump in return trips by car drove much of that increase â return
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