PCPolina Chebanova

1. Article · Sep 23, 2026 · Polina Chebanova

   Adaptive Interface As A Product Decision: Does It Simplify Usage Or Add Complexity? (opens the original)

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   Polina is co-founder of Phenomenon Studio and product strategist. Building and scaling digital products with $500М+ raised collectively. ​Adaptive interfaces are increasingly called the next standard in digital products. This doesn’t mean adapting to screen size or device (adaptive or responsive design), but changing the interface structure to a specific user’s behavior. Businesses do this to shorten the user’s path to a target action. Sometimes it works. But a shorter path doesn’t always mean a

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2. Article · Jul 17, 2026 · Polina Chebanova

   Numbers, Not Mockups: How To Connect UX With Business Metrics (opens the original)

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   Polina, co-founder of Phenomenon Studio and product strategist. Building and scaling digital products with $500М+ raised collectively. ​Companies often focus on developing new channels or features while losing money to a single, invisible barrier in the user flow. If that sounds like an exaggeration, look no further than online travel booking service provider Expedia. When its team noticed users reaching the payment stage, clicking "Buy Now," but never completing the purchase, it began analyzing

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