HeyJaredPippa Chambers
- Indexed articles, last 90 days
- 4
- Latest publication
- Sep 7, 2026
- Outlet visibility, for B&T
- Top 1M sites
- Earliest in this view
- Aug 11, 2026
Latest articles
Ditch The Influencers, Buy A Museum: Japanese Cosmetics Brand POLA Bets On Art, Not Ads To Win Luxury Buyers (opens the original)
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Japanese luxury cosmetics brand POLA says customers acquired through its cultural assets are delivering up to 10 times the lifetime value of those acquired through traditional advertising, as the beauty brand increasingly turns to art over conventional marketing to reach wealthy consumers. Speaking at MAD STARS in Busan, South Korea, POLA CEO Takuma Kobayashi revealed the commercial impact of a strategy that sees the Japanese beauty company eschew celebrity ambassadors, barely show products in s
Jon Evans Goes Backstage To Answer The Questions We Couldn’t Fit In at Cairns Crocs (opens the original)
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When Uncensored CMO host Jon Evans took to the stage at Cairns Crocodiles, presented by Pinterest, this year, there was no shortage of questions from an audience keen to pick the brains of a man who has interviewed some of the biggest CMOs and marketing thinkers in the world. There was, however, a shortage of time, as curious delegates fired out questions left, right and centre. So, after not getting through all of the audience questions in Cairns, Evans headed back into the studio with Commerci
K-Beauty, Creativity & Korea’s Global Rise Take Centre Stage At MAD STARS (opens the original)
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As some of the world’s biggest names in advertising, marketing and creativity descend on Busan, South Korea, for MAD STARS this week, B&T sat down with the festival’s chairperson, Taeyoul Park, to talk about the ideas, industries and cultural shifts putting Korea firmly on the global marketing map. From K-Beauty and K-pop to Squid Game, South Korea’s cultural influence has become impossible for global marketers to ignore. But increasingly, it’s not simply what Korea is exporting that’s attractin
Submit Your Session Ideas For Cairns Crocodiles 2027! (opens the original)
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The search for Asia-Pacific’s biggest ideas is officially underway, with Cairns Crocodiles presented by Pinterest calling on the brightest minds from across the creative, media and marketing industries to submit their boldest session ideas for the 2027 festival. Taking place in Cairns, Australia, from Tuesday 25 to Thursday 27 May 2027, the three-day event will enter its sixth year following a record-breaking 2026 event, further cementing its reputation as one of the Asia-Pacific region’s premie
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