HeyJaredPeter Clark
- Indexed articles, last 90 days
- 25
- Latest publication
- Sep 24, 2026
- Outlet visibility, for eMarketer
- Top 5M sites
- Earliest in this view
- Jul 7, 2026
Latest articles
Success with gaming platforms' massive audiences requires data discipline over flashy executions (opens the original)
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"If you do not have a gaming strategy, it's clearly too big to ignore now," Charles Hambro, CEO and co-founder of GEEIQ, said at EMARKETER's Future of Digital summit last week. "But you should not get bamboozled by 'Oh my god, we're gonna build unbelievable worlds.' Be very, very self-disciplined with regards to what are my CPMs for this audience." Nearly 60% of US consumers will be digital gamers this year, according to EMARKETER's forecast, yet only 2.4% of total digital ad spend in 2026 will
Why returns could get even worse this holiday (opens the original)
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AI enters the $1.4 trillion holiday season as a coin flip for retailers. It can help shoppers find perfect gifts, or it can make comparison shopping so easy that margins collapse even further. The same tools that promise to reduce returns and improve personalization can create new friction points during retail's most critical season. "AI is becoming such a big part in the discovery process that it's gotta be part of your plan. And if it's not part of your plan, then I think you're gonna miss out
How toy companies are turning 'kidulting' into a $123 billion opportunity (opens the original)
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Adults aren't just buying toys for kids anymore. They're buying them for themselves, and toy companies are racing to capitalize on a behavior that's been hiding in plain sight for decades. The global toy market hit $123 billion last year, and adults 18 and older drove 35% of toy industry growth through April 2024, according to Circana. "I think the most important lesson here is don't be blinkered when you're kind of defining your customer base," said our analyst Carina Lamb on a recent episode o
Retailers turn to nostalgia, treasure hunts, and unexpected partnerships for back-to-school wins (opens the original)
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"We've seen a flurry of activity from brands trying to break through the noise during back-to-school season," said our analyst Suzy Davidkhanian on a recent episode of "Reimagining Retail." "The winners are the ones who understood their audience and created something memorable." Back-to-school is the second-largest sales opportunity by dollar volume for retailers, which is why the fight for attention gets so crowded. EMARKETER's unofficial monthly retailer awards (UMRAs) for August judged campai
Google's AI spending draws investor scrutiny despite strong revenue growth (opens the original)
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Google parent company Alphabet faces mounting investor pressure over its artificial intelligence spending plans, even as the company posts its 12th consecutive quarter of double-digit revenue growth and demonstrates clear returns on its AI investments. The numbers do not support the anxiety. Alphabet reported Q2 2024 revenue of $120 billion, up 24% YoY, with advertising revenue of $82 billion growing 14%. "It confuses me because this is a company that's doing remarkably well in AI," said our ana
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