Paul Skeldon

1. Article · Jul 30, 2026 · Paul Skeldon

   Transport for London opens up small format ad sites outside underground stations, enhancing its OOH ‘local layer’ (opens the original)

   Excerpt · Positive tone

   Read excerpt

   Local London businesses are set to gain further access to advertising opportunities across London’s Underground network, after Outdo secured a new contract to operate poster advertising outside of Transport for London Underground station sites. The new agreement expands Outdo’s London portfolio and will give local businesses at 30 locations in zones 3 to 9, access […] The post Transport for London opens up small format ad sites outside underground stations, enhancing its OOH ‘l

   Feedback

2. Article · Jul 29, 2026 · Paul Skeldon

   Co-op tunes into microdrama marketing to garner social attention (opens the original)

   Excerpt · Neutral tone

   Read excerpt

   Co-op, in partnership with Carat UK, dentsu’s media network, and Platform Media has unveiled its new ‘Pop to Co-op’ microdrama campaign – a four-part social series designed to “transform relatable convenience missions into short entertaining stories”. The campaign marks Co-op’s first use of the rapidly growing microdrama format, showcasing how grocery retailers can engage audiences through entertainment-led content designed for social platforms, earning attention and sparking conversation. Ampli

   Feedback

Last 90 days. Choose a month to open its work.

Named in the text we hold. One piece can cover several.

• Transport for London Underground1 piece
• carat1 piece
• LONDON1 piece
• Outdo1 piece
• YouTube Shorts through1 piece
• The Platform Amplification Network, each1 piece
• Outdo’s London1 piece
• Platform Media has unveiled its new ‘Pop to1 piece
• stories”.1 piece