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Paul Rusnak

Reporter

Indexed articles, last 90 days
6
Latest publication
Sep 9, 2026
Outlet visibility, for Growing Produce
Top 5M sites
Earliest in this view
Jul 15, 2026

Latest articles

  1. Article · Sep 9, 2026 · Paul Rusnak

    Ways Chuck Obern Rethinks His Farm to Grow Stronger (opens the original)

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    Farming specialty vegetables in South Florida means adapting to sandy soils, unpredictable weather, rising costs, and a host of other challenges. At C&B Farms in Clewiston, FL, Owner Chuck Obern’s response is to keep testing, adjusting and looking for better ways to grow. Across 2,600 acres of vegetables and herbs, that approach touches everything from soil and irrigation to pest management and crop selection. Chuck Obern, Owner of C&B Farms in Clewiston, FL. Photo: Michele Katsaris When Obern l

  2. Article · Aug 19, 2026 · Paul Rusnak

    2026 State of the Vegetable Industry Survey Report Snapshots (opens the original)

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    The annual State of the Vegetable Industry survey report draws on responses from growers, suppliers, researchers, Extension specialists, and other industry stakeholders to explore the forces shaping those decisions. We received more than 500 responses to this year’s survey. Together, the findings offer a snapshot of where the vegetable industry stands today — and where it may be headed next. We highlighted results and provided analysis on everything from crop trends, investment areas, weather ri

  3. Article · Aug 18, 2026 · Paul Rusnak

    Seeing Is Believing: There’s More Than One Way To Build a Successful Farm (opens the original)

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    Every year, I try to spend a week visiting growers in different parts of the country. This summer took me through the farmland of Missouri and Kansas. I spend most of the year talking with growers, either by phone, email, Zoom and at industry events. But there’s something different about standing in the middle of a farm. You see not just what growers are doing, but how all the pieces of the business fit together. Scroll through the photo gallery for moments I captured during my visits with these

  4. Article · Aug 11, 2026 · Paul Rusnak

    Why Managing Complexity Comes Naturally for Vegetable Growers (opens the original)

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    Vegetable growers have always managed complexity. That’s the nature of producing dozens of crops, serving different customers, navigating unpredictable weather, and making decisions around labor, pests, diseases, and markets. Complexity isn’t new to this industry. In many ways, it’s one of the things that sets vegetable production apart. As we analyzed this year’s State of the Vegetable Industry survey, another thought kept surfacing. The challenges themselves aren’t necessarily changing. Labor

  5. Article · Jul 25, 2026 · Paul Rusnak

    Who Holds the Pricing Power for the Vegetable Market? (opens the original)

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    Five years of inflation, rising labor costs, and escalating input expenses have created challenges across the specialty crop industry. Yet growers are not experiencing the same outcomes. While more than 40% of 2026 State of the Vegetable Industry survey respondents report worsening profitability, only 22% say profitability has improved. Another 38% report it has remained stable. The survey raises an important question: What separates operations that are protecting margins from those that are not

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