Paige Nienaber
- Indexed articles, last 90 days
- 13
- Latest publication
- Sep 30, 2026
- Outlet visibility, for Radio Ink
- Top 5M sites
- Earliest in this view
- Jul 8, 2026
Latest articles
Paige Nienaber's Midweek Idea Dump: Gas Is A Hot Button - Radio Ink (opens the original)
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Radio’s greatest strength has always been its relevance. The “living in the moment” with the audience when something happens. It’s pretty hard to argue for the relevance of the medium when, outside of some social media posts by the syndicated morning show, you don’t acknowledge Halloween, Thanksgiving, or Christmas. (A CHR somewhere last winter.) Gas is all that anyone is talking about, so it would behoove you to talk about gas. “But we don’t have money to buy gas!” No worries. Got tickets to a
22 Ways Radio Can Mark 25 Years Since 9/11 - Radio Ink (opens the original)
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Last year I saw some radio person on Facebook refer to 9/11, and some listener/”friend” jumped on her because “It’s old news. Move on.” They were promptly ripped apart by about a hundred people for being (lots of bad words). You know what would be appropriate for your station, in your market, with your listeners, so scroll through and see what seems like a good fit. But to NOT at least reference the fact that it’s the 25th anniversary of 9/11 would be kind of sad. How and what you do to acknowle
How Relevant Radio Navigates Emotional Moments with Listeners - Radio Ink (opens the original)
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Well, that was an interesting week… If you haven’t read Mike McVay’s recap, please do so. Dolly was one of those moments where you saw stations really step up and be relevant, in the moment, and a part of their audience’s shared experience. I was able to get “stuff” to my stations right away, and it was nice to see brands that were able to react quickly and decisively to the story as it unfolded. And again, you’re there; I’m not. You know better than me what is right and appropriate, but you nee
Paige Nienaberâs Midweek Idea Dump: Hot Tub Ticket Machine - Radio Ink (opens the original)
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Labor Day in Minnesota signals the end of summer and the onset of snow drifts. Kids here dread it because it means school is back in session. Everyone here goes through some angst about all the things they wanted to do but never got to during the warm weather. It goes without saying that you’ll have tickets for shows this fall and beyond, so why not extend the summer with a warranty? As long as we say it’s summer, it is, and all of our summer ticket giveaways will continue. How powerful is your
Paige Nienaberâs Midweek Idea Dump: Taking You For A Ride - Radio Ink (opens the original)
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Sometimes I think about when radio stations actually cared about their listeners’ health and safety. In my weekly Radio Ink musings, I don’t think I’ve referenced Cumulus Albuquerque’s “Take A Ride On Us” campaign, which won a metric ton of awards for public service. For “heavy-drinking holidays” like Halloween, Thanksgiving, Christmas, and New Year’s, listeners can use a station-provided code for a $10 Uber ride. While it’s not valid for Uber Eats, people will undoubtedly still try. Cumulus/A
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