HeyJaredPaige Lopez
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 17, 2026
- Outlet visibility, for Hotel News Resource
- Top 5M sites
- Earliest in this view
- Jul 15, 2026
Latest articles
What Black Friday 2025 Told Us About Direct Demand, and How to Prepare for 2026 (opens the original)
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In Brief: Black Friday 2025 data revealed a significant increase in direct booking demand for hotels, underscoring the need for operators and marketers to refine their strategies ahead of the 2026 promotional period. What Black Friday 2025 told us about direct demand, and how to prepare for 2026 - Image Credit Unsplash+ Hotels running dedicated Black Friday campaigns on their websites grew direct revenue by 60.5% Black Friday 2026 falls on November 27, which means the demand curve that decides h
Personalization Formats That Keep Luxury Hotel Websites On-brand (opens the original)
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In Brief: Paige Lopez examines how luxury hotel operators are adopting advanced website personalization to deliver customized guest experiences while keeping digital content aligned with established brand standards. Personalization Formats That Keep Luxury Hotel Websites On-brand - Image Credit Lighthouse The key to luxury hotel website personalization is messaging formats that read as content rather than interruption. Luxury hospitality runs on brand identity. It's built deliberately, through e
What AI Can Already Tell About the Visitor Browsing Your Hotel's Website (opens the original)
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In Brief: AI technologies now allow hotels to analyze website visitor behavior in real time, providing operators with actionable data on guest interests, booking intent, and engagement patterns to inform marketing and revenue strategies. What AI can already tell about the visitor browsing your hotel's website - Image Credit Lighthouse The five algorithms behind Lighthouse Direct's predictive AI Lighthouse Direct has been using predictive AI to read hotel website visitors and act on what it learn
An Introduction to Direct Channel Benchmarking: a Practical Guide for Hoteliers (opens the original)
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In Brief: Paige Lopez's practical guide introduces hoteliers to direct channel benchmarking, outlining methods to assess and optimize the performance of direct booking channels compared to third-party sources in order to enhance revenue management and operational efficiency. An introduction to direct channel benchmarking: A practical guide for hoteliers - Image Credit Unsplash For revenue leaders and digital marketers, benchmarking is no longer a nice-to-have exercise. It is a strategic necessit
How Hotel Website Forms Turn Visitors into Direct Booking Leads (opens the original)
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In Brief: Paige Lopez discusses the role of website forms in the hotel industry, highlighting how they can be used effectively to convert site visitors into potential direct-booking customers. How hotel website forms turn visitors into direct booking leads - Image Credit Lighthouse The properties treating their website as a lead engine, not just a booking engine, are the ones building the pipeline that converts next month, not just today. On average, 98% of hotel website visitors leave without b
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For Hotel News Resource, the outlet · Measured Aug 1, 2026
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