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- Indexed articles, last 90 days
- 10
- Latest publication
- Sep 4, 2026
- Outlet visibility, for TV News Check
- Top 1M sites
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- Jul 7, 2026
Latest articles
It’s Time For TV Advertising To Catch Up With Changing Viewer Behavior (opens the original)
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Save this article for later! Login or create a Free Member Profile to bookmark it. Broadpeak’s Xavier Leclercq: TV still delivers scale better than other media, but brands want to understand whether campaigns lead to engagement, purchases or other actions alongside measuring reach. Viewers no longer rely on one platform or television provider, moving between broadcast television, streaming services and social media depending on what they want to watch and where they are. As connected TVs become
Helping Veterans Find Their Next Mission In Broadcasting (opens the original)
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Save this article for later! Login or create a Free Member Profile to bookmark it. Reeldata’s Jeff Spalla: Veterans TV offers veterans free, hands-on training designed to prepare them for real-world production jobs, and a partnership with PBS SoCal is boosting its value. Anyone who has worked in live television knows the value of having the right people beside you when something goes wrong. You need people who stay focused, work as a team and get the job done. Those are skills U.S. military vete
Every Ad Campaign Is Now Local (opens the original)
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Save this article for later! Login or create a Free Member Profile to bookmark it. Madhive’s Jim Wilson: A national campaign has become a system of messages designed to execute locally by default, improving market by market. For decades, national advertising strategies were built around a simple assumption: scale first, relevance second. The U.S. population was treated as a single audience that could be efficiently reached through broad messaging, standardized creative and centralized buying. Th
What AI Means For The Local Media Tech Stack (opens the original)
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Save this article for later! Login or create a Free Member Profile to bookmark it. Ribeye’s Ed McLoughlin: AI’s greatest impact for advertising will be its ability to redesign workflows, centralize visibility and create a shared foundation for data and decision-making. Local media organizations have been building their technology stacks for years. And as CTV, search, social and other services have become part of the business, they’ve built even more. Organizations today have no shortage of techn
Linear TV’s Performance Renaissance: From Mass Reach To Verified Results (opens the original)
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Save this article for later! Login or create a Free Member Profile to bookmark it. Tenetic’s Chris Wilson: Money is flowing to the television that can tie exposure to outcomes. Every year the industry buries linear television. Every year the budgets dig it back up. Linear isn’t dying. It’s being repriced around proof. The question that defines a television buy has already changed. For most of the medium’s history, buyers asked how many people might see a spot. Now they ask what those people did
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