Skip to content
HeyJared

Noor Lobad

Reporter

Indexed articles, last 90 days
48
Latest publication
Oct 1, 2026
Outlet visibility, for WWD
Top 50K sites
Earliest in this view
Jul 7, 2026

Latest articles

  1. Article · Oct 1, 2026 · Noor Lobad

    EXCLUSIVE: Fable & Mane Names New CEO (opens the original)

    Excerpt · Positive tone · English

    Read excerpt

    Ayurvedic beauty brand Fable & Mane has a new chief executive officer. The hair care brand, launched by siblings Akash and Nikita Mehta in 2020, has appointed Cécile Budge to the top post. She succeeds Akash in the position, who will remain involved in Fable & Mane as a cofounder alongside Nikita. “I am excited and privileged to join the team and be part of the journey with Akash and Nikita,” Budge said. “Fable & Mane is a beautiful brand with great depth….My focus with the team will be to build

  2. Article · Sep 29, 2026 · Noor Lobad,Kathryn Hopkins

    What Makes a Celebrity Beauty Brand Stick? (opens the original)

    Excerpt · Critical tone · English

    Read excerpt

    Earlier this week, Scarlett Johansson’s The Outset revealed via its website that it had “made the decision to wind down operations,” roughly four-and-a-half years after its debut in March 2022. The closure of the clean skin care brand, which temporarily sold at Sephora and offered products including a $34 Exfoliating Caffeine facial scrub and $68 Total Clarity Dark Spot Serum, comes on the heels of other recent closures in the celebrity beauty sphere. In February, Gwen Stefani’s Gxve Beauty, whi

  3. Article · Sep 29, 2026 · Noor Lobad

    Clinical Beauty Brands are Dominating on Amazon (opens the original)

    Excerpt · Positive tone · English

    Read excerpt

    On Amazon, clinical is king — in beauty at least. Findings from Navigo Marketing show that dermatologist-recommended brands are seeing notable growth and staying power on the e-commerce platform, with three of the top five beauty brands by share of sales in August representing the category. Those were CeraVe, EltaMD and La Roche-Posay, which ranked third, fourth and fifth by monthly share of sales, respectively, according to Navigo. They tracked behind Amazon’s routine heaviest hitters in beauty

  4. Article · Sep 25, 2026 · Noor Lobad

    Korean Department Store Shinsegae Wants to Be a U.S. Beauty Player, Too (opens the original)

    Excerpt · English

    Read excerpt

    Another K-beauty heavy hitter is coming to U.S. retail. Months after Korea’s largest beauty retailer, Olive Young, opened its first U.S. store in California and launched a curation of brands in select Sephora stores, Korean department store Shinsegae is opening a three-month beauty pop-up in New York. The 2,000-square-foot pop-up, called Hyper Ground, which opened Friday at The Shops at Hudson Yards, will feature more than 30 K-beauty brands, the majority of which have not yet been snapped up by

  5. Article · Sep 25, 2026 · Noor Lobad

    Sephora Taps John Legend for Original Holiday Anthem (opens the original)

    Excerpt · Positive tone · English

    Read excerpt

    Sephora Europe is ushering in the holidays with a little help from singer-songwriter John Legend. The specialty beauty retailer has tapped Legend to compose an original song, called “Here It Is,” which details the joys of the holidays and gifting season at Sephora. The collaboration comes as Legend, who in 2018 rose to EGOT winner status, gears up to release his next studio album, “Muse,” which will release on Oct. 23 and was produced by Legend’s friend and longtime collaborator, Pharrell Willia

Publishing over time

Last 90 days. Choose a month to open its work.

Recurring subjects

Named in the text we hold. One piece can cover several.

Audience

Top 50K sites

For WWD, the outlet · Measured Aug 1, 2026

Website popularity band, not a count of readers or article views.

About this data

Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.

Identity or attribution wrong? Suggest a correction.

See coverage about Noor Lobad