Nital Shah
- Indexed articles, last 90 days
- 3
- Latest publication
- Sep 10, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 22, 2026
Latest articles
The Agency Behind The Agencies: What White-Label Partnerships Can Teach About Trust (opens the original)
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Nital Shah is cofounder of Mavlers Agency, helping brands and agencies scale. A friend of mine said something to me in London that I keep coming back to. If enterprises keep building more of their own marketing platforms, agencies lose a real line of work. He is right about that much. Where I think he stopped a step too early is in assuming the work simply disappears. Most of the time, it does not. It moves, and it tends to move somewhere quieter than anyone expects. There is a decent chance an
When Every Agency Has The Same AI, What Are You Actually Selling? (opens the original)
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Nital Shah is cofounder of Mavlers Agency, helping brands and agencies scale. In 2013, we started our company on a simple promise: Send us your email design, and we'll return a flawlessly coded template in eight hours. That promise built a business. Over the next decade, it grew, merged and became the delivery organization I help run today, with hundreds of specialists producing work behind other companies' brands. I've been thinking about that eight-hour promise lately because AI has quietly ma
Marketing When 94% Of B2B Buyers Ask AI First (opens the original)
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Nital Shah is cofounder and COO of Mavlers, helping brands and agencies scale. Open ChatGPT and ask it about your company. Read what comes back. That paragraph is now doing the job your home page used to do, and you didn't write a word of it. Most founders and marketing leaders I speak to have never run that check. Yet by the time a prospect visits your website or books a demo, an AI assistant has often already introduced your business, summarized what you do, compared you with competitors and d
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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