HeyJaredNavah Hopkins
- Indexed articles, last 90 days
- 3
- Latest publication
- Sep 10, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 9, 2026
Latest articles
How Do I Keep Control As Platforms Automate My Account? – Ask A PPC (opens the original)
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If you manage PPC campaigns, you know the struggle behind this month’s question: “Every platform wants me to hand more of my account to automated campaign types. How do I keep enough visibility to know it is actually working?” Performance Max and AI Max have increased advertisers’ demand for reporting. Advertisers want to understand why AI ad types perform as they do. AI ad types (PMax) and settings (AI Max) require enough trust to let them work without human intervention. In return, they adapt
How AI Search Trends Are Changing PPC Campaign Structures – Ask A PPC (opens the original)
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This month’s Ask a PPC tackles a strategy question masquerading as an execution one: “What should search campaign structures look like when AI changes how people research before they buy?” AI has created meaningful changes in how people consume information. Importantly, buyers increasingly arrive more informed and qualified, with clearer expectations shaped before they click. Yet the core of marketing has not changed. You still need to understand who your target audience is, why they would choos
How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC (opens the original)
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This month’s Ask A PPC tackles a very real concern: Search term visibility keeps shrinking on some platforms while other platforms continue to maintain more transparency. Advertisers still need to understand, diagnose, and optimize campaigns even when they do not have full search term signals. “With search terms increasingly unavailable, what technical signals should advertisers prioritize to diagnose smart bidding?” We’ll walk through three techniques advertisers can use on any platform, then u
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Audience
Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
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