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Nataly Kelly

Reporter

Indexed articles, last 90 days
3
Latest publication
Sep 21, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Aug 28, 2026

Latest articles

  1. Article · Sep 21, 2026 · Nataly Kelly

    Nataly Kelly (opens the original)

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    Nataly Kelly is the chief marketing officer of Zappi, a consumer insights platform that helps brands win with consumers. A former Fulbright scholar in sociolinguistics, she is the author of multiple books, including her latest titled, Brand Global, Adapt Local, available now. How could such a massive global breakdown happen? Let’s start by counting the borders. The frustrating thing about the Good Good ad is that the warning signs weren't particularly difficult to find. When does an apology st

  2. Article · Aug 31, 2026 · Nataly Kelly

    Callaway and Good Good’s Ad Was So Bad, Even AI Audiences Sounded the Alarm (opens the original)

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. You know the clip by now. Good Good co-founder Garrett Clark shoves fellow creator Alexis Miestowski to the ground as she reaches for his new Callaway driver. He stands over her and tells her not to touch it. Retailers pulled Good Good merchandise, the company withdrew as title sponsor of a PGA Tour event, while Callaway pledged $1

  3. Article · Aug 28, 2026 · Nataly Kelly

    A Retailer’s Checklist to Prevent the Next Target Costume Blunder (opens the original)

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. In 2020, Target pulled a children’s costume from its website after shoppers pointed out that it evoked Anne Frank. Six years later, the retailer is apologizing again, this time for a children’s Halloween costume that critics said evoked racist minstrel caricatures. Target responded in typical corporate fashion. It pulled the product

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Top 500K sites

For Adweek, the outlet · Measured Aug 1, 2026

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