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- Indexed articles, last 90 days
- 7
- Latest publication
- Sep 23, 2026
- Outlet visibility, for The Strategist
- Top 50K sites
- Earliest in this view
- Jul 6, 2026
Latest articles
September Testing Report: Dressy Blundstones and Melatonin Alternatives (opens the original)
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The Strategist staff are in constant research mode — weighing products for Best in Class inclusion, finding the newest releases in their respective beats, and reassessing old favorites. We thought we’d let you behind the curtain a bit and share what we’ve been testing this month. New! You can now save this product for later. I’ve been going through a patch of bad sleep again so I’m trying the Sakara Night Service capsules, which do not include melatonin. I don’t like melatonin — it makes me have
I Get Why Everyone Likes 437’s Minimalist Activewear (opens the original)
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The world of women’s workout wear is dizzying. These days, there’s a brand for not just every kind of exercise but every personality too: for the low-key and ultraniche, Korean Stretch Your Story; for the West Village fitness studio-subscribed, Set Active; and for the Y2K-, Yoplait-, and Capri-inclined, Marby. As much as I love fashion, a large part of me is still loyal to simple and functional workout wear. And while I’ve been perfectly content with my arsenal of plain black bras and leggings f
August Testing Report: Misen’s First Food Containers and Ilia’s Newest Eyeliner (opens the original)
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The Strategist staff are in constant research mode — weighing products for Best in Class inclusion, finding the newest releases in their respective beats, and reassessing old favorites. We thought we’d let you behind the curtain a bit and share what we’ve been testing this month. New! You can now save this product for later. Misen’s first foray into food-storage containers (which are available for preorder now and expected to ship in November) are made from stainless steel with tight-fitting sil
Can You Actually Walk in Jelly Flip-Flops? I Tried 7 Pairs. (opens the original)
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Somehow, I’m still not sick of sandals. Over the past few months, in between lusting over wedges, searching for walkable mules, and rounding up the best sandals we’ve written about under $150, I became curious about (and mostly suspicious of) jelly flip-flops, which have only gotten more popular this summer. As my colleague Arielle Avila asked last year when searching for jelly flats: Could a plastic shoe really be comfortable? I couldn’t imagine them ever being something I’d spend 20,000 steps
Kotn Is Very Good Right Now (opens the original)
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I had never paid Kotn much attention before. Its cotton basics seemed to me to cater to a tween-y crowd, the kind who prefer their shorts cargo style, their tops slouchy, and their stripes in excess — all perfectly fine, but not my style. But something has shifted recently. Kotn’s newer pieces still feature the brand’s signature off-the-shoulder cuts, slouchy drapes, and decorative ties but in a more mature way, like this one-shoulder asymmetrical top I’d happily wear to dinner or this Cou Cou I
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Top 50K sites
For The Strategist, the outlet · Measured Aug 1, 2026
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