Muskan Sharma
- Indexed articles, last 90 days
- 26
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Adgully
- Top 500K sites
- Earliest in this view
- Jul 4, 2026
Latest articles
How Pinq Polka is turning overlooked intimate-care gaps into a startup growth engine (opens the original)
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Adgully has been turning the spotlight on visionary entrepreneurs who dared to challenge conventions and build brands that resonate with modern India in our special series – START-UP STARS. Championing the spirit of the 'Vocal for Local' movement, Adgully continues to celebrate homegrown brands that are redefining innovation, quality and consumer trust. Founded by Manveen Ssharma, Pinq Polka is a homegrown intimate wellness and essentials brand that emerged from a simple personal travel realizat
How iD Fresh is turning transparency into a competitive brand advantage (opens the original)
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In today’s fast-evolving world of marketing, the role of the Chief Marketing Officer (CMO) is more crucial than ever. In Adgully’s weekly column – CMO Unplugged – we bring you candid insights, expert advice and thought-provoking discussions directly from the heart of the industry. CMO Unplugged goes beyond the surface to uncover the real strategies, innovations and challenges that define successful marketing leadership today. In the fast-moving consumer goods (FMCG) landscape, marketing fresh an
Inside India’s festive gifting shift: From traditional mithai to curated brand experiences (opens the original)
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For decades, the festive sweet box was one of India’s most predictable brand formats. A box of laddoos, barfis or kaju katli could travel from one household to another with little thought given to how the gift was presented or what differentiated it from the next box. But as festive consumption becomes increasingly shaped by discovery, personalisation and premium experiences, the humble mithai box is emerging as a far more strategic marketing canvas. The opportunity is significant. India’s choco
Bappa, brands and Bharat: How Ganesh Chaturthi 2026 has become a marketing canvas (opens the original)
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Few Indian festivals create the kind of cultural, social and commercial energy that Ganesh Chaturthi does. For 10 days, the arrival of Lord Ganesha, the Vighnaharta, transforms homes, neighbourhoods and public spaces into centres of celebration, with dhol-tasha beats, crowded mandaps, evening aartis, community gatherings and, of course, modaks becoming part of the cultural landscape. But for brands, the opportunity around Ganesh Chaturthi is no longer limited to wishing consumers a happy festiva
Abhijeet Kaji on the Knya playbook: Community, D2C and the business of medical lifestyle (opens the original)
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Adgully has been turning the spotlight on visionary entrepreneurs who dared to challenge conventions and build brands that resonate with modern India in our special series – START-UP STARS. Championing the spirit of the 'Vocal for Local' movement, Adgully continues to celebrate homegrown brands that are redefining innovation, quality and consumer trust. Founded on the insight that India’s healthcare professionals endure gruelling 12- to 16-hour shifts in rigid and uninspired workwear, Knya set o
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