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Mike Sykes

Reporter

Indexed articles, last 90 days
2
Latest publication
Jul 31, 2026
Outlet visibility, for Business of Fashion
Top 500K sites
Earliest in this view
Jul 28, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest articles

  1. Article · Jul 31, 2026 · Mike Sykes

    Yeezy Has Officially Re-Entered the Zeitgeist (opens the original)

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    The brand from rapper Ye (formerly Kanye West) is back on major retail shelves thanks to a new partnership with JD Sports.

  2. Article · Jul 28, 2026 · Mike Sykes

    Case Study | Sports Marketing Strategies That Work (opens the original)

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    Genuinely impactful sports marketing has become harder to come by as fashion and beauty companies have saturated the marketplace. But there are still valuable opportunities available for brands that can find the right partners and forge real connections to sports culture.

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Audience

Top 500K sites

For Business of Fashion, the outlet · Measured Aug 1, 2026

Website popularity band, not a count of readers or article views.

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