Oblivious Investor
Oblivious Investor is a niche news and analysis outlet that blends personal finance and investing commentary with a noticeable stream of local and community-focused reporting, particularly in California’s Orange County area.
- Indexed articles, last 90 days
- 16
- Latest publication
- Sep 21, 2026
- Audience
- Top 5M sites
- Earliest in this view
- Jul 6, 2026
Latest articles
Ways that Owning Individual Stocks Can Go Wrong (opens the original)
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Most of the time, when people buy individual stocks (or choose not to sell ones that they already own), the thought process appears to be something along the lines of: I expect that this company will earn lots of profits in the coming years. But that’s not a good enough reason to buy an individual stock. (Nor is it a good enough reason to choose not to sell a stock that you already own.) Choosing to allocate anything more than a trivial portion of your portfolio to an individual stock means taki
Financial Planning Roundup: 153 Million Drivers License Scans Made Illegally Available for Sale (opens the original)
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Earlier this month, news broke that somebody was selling scans of more than 153 million drivers licenses. It appears that it’s the result of a breach at a company (IDscan.net) that provides ID scanning services for other businesses, such as Hertz car rental, Target, and FedEx. This is up there with the 2017 Equifax breach in terms of total number of people affected (i.e., almost half the U.S. population). It’s depressing/infuriating that we have so little control of where our information ends up
A TIPS Ladder in a Single ETF? (Northern Trust Inflation-Linked Distributing Ladder ETFs) (opens the original)
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A reader writes in, asking: “Have you encountered the ‘Inflation-Linked Distributing Ladder’ ETFs from Northern Trust? It looks to me that they create an entire TIPS ladder for you, and all you have to do is just buy a single fund. Too good to be true?” Yes, the ETFs in question do create an entire TIPS ladder for you. But there is a catch. We’ll get to that in a moment. Firstly, I want to note that these are very different from iShares’ target-maturity TIPS ETFs. The ETFs
Financial Planning Roundup: The Index Fund Turns 50 Today (opens the original)
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Fifty years ago today (August 31, 1976), Jack Bogle and Vanguard launched the first index mutual fund: First Index Investment Trust, which tracked the S&P 500 index (and which is now known as the Vanguard 500 Index Fund). It’s hard to overstate the significance of that event, in terms of its impact on individual investors. Today, using low-cost, index-tracking funds is largely the default way to invest. The success of Vanguard’s index-tracking funds — and the fact that they operated the funds at
Why Do Passkeys Prevent Phishing? (opens the original)
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A reader writes in, asking: “You have said, and I have read elsewhere also, that passkeys are ‘phishing resistant.’ I’m ready to believe that, because everybody ‘in the know’ says so, but I haven’t really been able to wrap my head around WHY that’s the case. Is that something you could write about?” Broadly speaking, phishing happens in either of two ways: You somehow end up on a malicious website (one designed to look like your bank, email provider, etc.), and you don’t realize it’s not the rea
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Recurring subjects
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Audience
Top 5M sites
Measured Aug 1, 2026
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