HeyJaredMichael Heller
- Indexed articles, last 90 days
- 2
- Latest publication
- Aug 26, 2026
- Outlet visibility, for Everything-PR News
- Top 5M sites
- Earliest in this view
- Jul 21, 2026
Latest articles
NFL AI Endorsement Index: Repricing the League (opens the original)
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The NFL AI Endorsement Index 2026, the study Talent Resources built with 5W AI Communications, scored 50 NFL players on how ChatGPT, Claude, Gemini and Perplexity answer sponsor-facing questions ahead of the September 9 season opener. Five players capture 61% of every endorsement-intent citation we tested. I have spent twenty-five years closing celebrity and athlete deals, and I have never watched a market reprice this fast around this few names. Patrick Mahomes, Josh Allen, Travis Kelce, Sam Da
AI Is Rewriting Celebrity Endorsement Deals (opens the original)
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AI is rewriting the celebrity endorsement business because the engines brand marketers now consult first recommend founder-operators over paid spokespeople, and nearly one in five of their beauty-endorsement recommendations are outright fabricated. That finding comes from the Beauty AI Endorsement Index, the newest volume in a research franchise Talent Resources runs with 5W AI Communications. Michael Heller, founder and CEO of Talent Resources, has worked the celebrity endorsement business from
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