HeyJaredMelissa Ward
- Indexed articles, last 90 days
- 8
- Latest publication
- Sep 17, 2026
- Outlet visibility, for Adweek
- Top 500K sites
- Earliest in this view
- Jul 7, 2026
Latest articles
Speed, Judgment, and the New Economics of Marketing (opens the original)
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More data, faster analysis, and new AI-driven tools are changing how marketers make decisions and what they need to measure. For CMOs in particular, having more information doesnât necessarily make those decisions easier. Increasingly, competitive advantage depends on how quickly organizations can turn data into action, learn from the results, and understand what that action is worth. Michael Kassan, founder and CEO of 3C Ventures, recently sat down with Henry Innis, co-founder and global CEO
Phrase Research: Half of Enterprises Lost Revenue From Disconnected Customer Experiences (opens the original)
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Most enterprises are scaling content faster than they can scale customer experience, according to an independent study of 550 senior leaders in nine countries. Half of enterprises report losing revenue due to disconnected customer experiences across regions, despite significant investment in artificial intelligence and content operations, according to new research commissioned by Phrase, the world’s leading Language Intelligence Platform. The report, The Global Content Disconnect: Rising Custome
FatTail and Vistar Media Partner to integrate DOOH Booking in AdBook (opens the original)
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FatTail, a leading provider of enterprise advertising management solutions and part of Chartbeat, Inc., today announced a strategic integration between its AdBook platform and Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and part of T-Mobile Advertising Solutions. This partnership allows media owners to plan, book, and manage digital out- of-home (DOOH) inventory directly within their existing AdBook workspace, streamlining omnichannel campaign m
Consideration is now the hardest metric to shift, new On Device benchmark data reveals (opens the original)
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New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured Brand Lift studies using real-world exposure data across Digital Video, Digital Audio, Digital Display, TV and Out-of-Home (OOH), the report found significant differences in how channels perform across awareness, consideration and intent. The findings suggest th
Integral Ad Science Appoints Lidiane Jones Chief Executive Officer (opens the original)
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Accomplished AI and technology executive to lead IAS’s next phase of innovation and growth; Lisa Utzschneider to serve as Special Advisor to the Board through year-end NEW YORK â July 7, 2026 â Integral Ad Science (IAS), one of the world’s most trusted media quality companies, today announced the appointment of Lidiane Jones as Chief Executive Officer, effective immediately. Jones succeeds Lisa Utzschneider, who led IAS for more than seven years and will remain with the company as Special Ad
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Top 500K sites
For Adweek, the outlet · Measured Aug 1, 2026
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