MHMelissa Houston

1. Article · Aug 11, 2026 · Melissa Houston, Contributor

   You Can’t Fix Your Value Gap 6 Months Before Selling (opens the original)

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   Many business owners don't seriously think about what their company is worth until they're considering a sale. That's often when they discover an uncomfortable reality: the number they expected and the number a buyer may be willing to pay can be very different. That difference is the value gap. The natural reaction is to start fixing the business before putting it on the market. Improve profitability. Hire a manager. Reduce reliance on a major customer. Clean up the financials. Those are smart m

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2. Article · Jul 16, 2026 · Melissa Houston, Contributor

   The Value Gap—Why Your Business May Be Worth Less Than You Think (opens the original)

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   Many business owners spend years growing revenue, increasing profits, and building what they believe is a valuable company. But when it comes time to sell, they can face an unexpected reality: the market may not value the business the same way they do. The difference between what an owner believes their company is worth and what a buyer is willing to pay is known as the value gap. It can be a costly surprise, especially for owners who have built their retirement plans or financial goals around a

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