MSMelanie Subin

1. Article · Sep 25, 2026 · Melanie Subin

   How To Solve For The Missing Translation Layer Between Innovation And The Business (opens the original)

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   Melanie Subin is Partner and Chief Client Officer at Future Today Strategy Group. Corporate innovation is running into a stubborn structural problem: The innovation team is often doing exactly what it was built to do, the business is doing exactly what it is accountable for and both still end up convinced the other side is the problem. Innovation leaders see a business that is too focused on the present. Business leaders, under increasing pressure to protect margin, hit near-term targets and fin

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2. Article · Aug 20, 2026 · Melanie Subin

   You Don't Have An AI Strategy, You Have A Collection Of Pilots—Here's The Difference (opens the original)

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   Melanie Subin is Partner and Chief Client Officer at Future Today Strategy Group. ​I have had the same conversation five times in the past week. The same exact conversation. Different leaders. Different industries. Same opening line: “We need to figure out our AI strategy before we make any more decisions.” Every time, the call comes after the pilots have already started. At some point, that's not a coincidence. It's a pattern. And if you're a senior leader right now, there's a good chance you'r

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