HeyJaredMatthew Parker
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 3, 2026
- Outlet visibility, for Printing Impressions
- Top 5M sites
- Earliest in this view
- Aug 20, 2026
Latest articles
Would You Like Fries With Your Print? (opens the original)
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If you order a burger, you are automatically offered fries as an upgrade. If you order coffee, you are offered cake. A glass of wine? How about a large one? The culture of upselling is widespread and widely accepted. So why don’t we upsell when it comes to print? Throughout my entire print buying career, I have rarely been upsold. But upselling is a huge chance to sell more print, add to the value of jobs and increase our profit margin. Task your sales team with upselling today! If your team nee
Why the TPD Principle Works for Print Sales (opens the original)
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And yet it is what so many printing companies do. They send out as many emails as possible to as many prospects as possible. There is no doubt that you have to make a lot of approaches as a sales person in order to achieve results. But they have to be effective approaches, not a one size fits all strategy which relies purely on numbers. It is better to decide exactly what sort of customers you want and send them highly targeted messages. Using the TPD Principle when creating sales messages ensur
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Top 5M sites
For Printing Impressions, the outlet · Measured Aug 1, 2026
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