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- Indexed articles, last 90 days
- 3
- Latest publication
- Sep 4, 2026
- Outlet visibility, for Interest.co.nz
- Top 500K sites
- Earliest in this view
- Jul 3, 2026
Latest articles
To expand or not to expand in China: Thinking beyond your traditional category (opens the original)
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We often advise brands in China to focus on what they do best. Build the brand around a hero product and a focused value proposition. Target a specific geography, demographic, lifestyle or occasion, then aim to become the obvious choice within it. Trying to be everything to everyone often leaves a brand meaning very little to anyone. A tighter focus helps you understand a customer segment properly and respond to its specific needs; even a niche segment in China can be enormous. Yet focus does no
China’s high-tech consumers crave simplicity (opens the original)
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Chinese consumers embrace technology like no one else, and expect it in the goods and services they buy. Almost two-thirds of surveyed Chinese consumers have smart household appliances, compared with around one-third in the US. Auto companies trying to sell cars in China that aren’t a smartphone on wheels are hurting. Some 72% of Chinese consumers trust AI, versus 32% in the US. Robots are everywhere, while China’s digital customer journeys are among the most integrated and sophisticated anywher
China’s cheap speed is resetting consumer expectations (opens the original)
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Chinese companies are producing things cheaper, faster and smarter than ever before. The impact goes beyond just changing how products are made or delivered – it is altering consumer behaviour. Instant retail should be viewed as more than just a channel The most obvious example is instant retail. Delivery has become so fast, cheap and widely available that it is shifting where, when, what and how people buy. Consumers can now order everything from groceries and medicine to beauty products, alcoh
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Top 500K sites
For Interest.co.nz, the outlet · Measured Aug 1, 2026
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