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Mark Ritson

Reporter

Indexed articles, last 90 days
3
Latest publication
Sep 9, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Aug 12, 2026

Latest articles

  1. Article · Sep 9, 2026 · Mark Ritson

    Publicis Really Didn't Have to Choose Between Coke and Pepsi (opens the original)

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    You have built the experience. MiniMBA in Marketing gives you the frameworks and the language behind it, across ten video modules in twelve weeks. Real marketing, properly trained marketers, frameworks that hold up. The September cohort is now open. Enroll now. The disturbance you felt in the agency world last week? That was Publicis being appointed PepsiCo’s exclusive global media partner after a “media capabilities review.” PepsiCo spent almost $2 billion on global media in 2025, so it’s qui

  2. Article · Sep 2, 2026 · Mark Ritson

    Newman's Own and the Necessary Balance of Product and Purpose (opens the original)

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    You have built the experience. MiniMBA in Marketing gives you the frameworks and the language behind it, across ten video modules in twelve weeks. Real marketing, properly trained marketers, frameworks that hold up. The September cohort is now open. Enroll now. On a bitterly cold December in 1980, Paul Newman is mixing oil, vinegar, and condiments in a bucket at his Connecticut home. It’s his own recipe, but he’s never made it at this scale. After stirring it with an old canoe paddle, he wil

  3. Article · Aug 12, 2026 · Mark Ritson

    How Burger King Drank Wendy’s Milk Shake (opens the original)

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    You have built the experience. MiniMBA in Marketing gives you the frameworks and the language behind it, across ten video modules in twelve weeks. Real marketing, properly trained marketers, frameworks that hold up. The September cohort is now open. Enroll now. Remember when Wendy’s had its shit together? The U.S. burger brand with the square-patties spent decades in the dusty brand wilderness, but then suddenly it started smashing it. It started with product truth. Fresh, never frozen beef. N

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Top 500K sites

For Adweek, the outlet · Measured Aug 1, 2026

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