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Margo Waldrop

Reporter · GB

Indexed articles, last 90 days
2
Latest publication
Jul 10, 2026
Outlet visibility, for The Drum
Top 500K sites
Earliest in this view
Jul 8, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest articles

  1. Article · Jul 10, 2026 · Margo Waldrop

    Ads of the Week: photorealistic pups, feline futures and a spaceship break-in (opens the original)

    Excerpt · Critical tone · English

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    Fi and Dolsten & Co. built a photorealistic AI dog film for World Cup season, Whisker bet its cat litter brand on a demographic shift toward cats, and VanMoof staged a botched bike heist on an empty alien planet. "Future is Feline" pitches cats as the pet suited to modern life, timed to data showing cat ownership now outpaces dogs at every generational level. Most pet brand campaigns argue their product beats a competitor's. Whisker is arguing cats beat dogs, a category-level claim that sidestep

  2. Article · Jul 8, 2026 · Margo Waldrop

    At the World Cup, brand recognition is being built, not bought (opens the original)

    Excerpt · English

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    Fifa World Cup 2026 is entering its final stretch, and the brands getting talked about this week aren’t the ones with the most stadium signage. FIFA World Cup 2026 is heading toward its final, and this week's most talked-about brand moments didn't come from anyone's sponsorship board. Take Hyundai’s humanoid robot, Atlas, that walked out of the tunnel at halftime in New Jersey, ran through a set of goal celebrations borrowed from Harry Kane and Erling Haaland, then handed the match ball to the r

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Top 500K sites

For The Drum, the outlet · Measured Aug 1, 2026

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