MRMadelain Roscher

1. Article · Jul 30, 2026 · Madelain Roscher

   4 Principles for managing a crisis in the AI era (opens the original)

   Excerpt · Critical tone · English

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   AI doesn't have a news cycle; it has a memory. When a customer, investor or journalist asks an AI platform about your company, it draws on everything ever published about you. If the last credible word on your crisis is the accusation, then the accusation becomes the answer. Permanently. The risk is compounded by how AI systems handle information. A landmark study by the European Broadcasting Union and the BBC, which evaluated more than 3,000 responses from leading AI assistants, found that 45%

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2. Article · Jul 16, 2026 · Madelain Roscher

   Proof: The 5th P for the AI era (opens the original)

   Excerpt · English

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   The shift is not theoretical. Global research firm Prophet reports that consumer use of generative artificial intelligence (AI) surged from 45% in 2024 to 73% in 2026, with pre-purchase product research now the single most common use case across all markets studied. Yet the technology consumers trust to guide them gets it wrong at an alarming rate. A landmark 2025 study by the European Broadcasting Union and the BBC, which evaluated more than 3,000 responses from leading AI assistants across 14

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