Luke Martin
- Indexed articles, last 90 days
- 17
- Latest publication
- Sep 24, 2026
- Outlet visibility, for Skift
- Top 1M sites
- Earliest in this view
- Jul 8, 2026
Latest articles
What Hyatt's CEO Learned by Owning Hotels â and the Trend He's Most Excited About (opens the original)
Read excerpt
For most of its history, Hyatt owned its own hotels. Its CEO says that experience never left the company. As hotel owners push back on major groups over costs and fees, Hyatt Chairman, President, and CEO Mark Hoplamazian said Thursday his company's response comes down to mindset. âThe mindset of being an owner leads you to put yourself in the shoes of an owner, and really understand you have to eat your own cooking every day,â he said at the Skift Global Forum in New York City. For 67 of Hya
Wyndham CEO Says Gen Z Now Makes Up Nearly 10% of Membership Base (opens the original)
Read excerpt
Wyndham’s loyalty membership is getting younger fast. Now it’s setting up more concert packages and backstage passes to keep them. Wyndham Hotels & Resorts is reaching more young travelers than it was three years ago and is tapping into experiences to appeal to them. Gen Z accounted for around 3% of the company’s revenue and membership base then. “That has grown to nearly 10%,” President and CEO Geoff Ballotti said at the Skift Global Forum on Wednesday. Combined with millennials, that figure ha
Hilton Has Luxury âComing Out of Its Earsâ in Saudi Arabia. Now It Wants the Middle Market. (opens the original)
Read excerpt
Saudi Arabiaâs luxury hotel boom is mostly built. Hiltonâs bet on what comes next is mid-market brands and franchises â and it has Turkey as proof the playbook works. Select a question above or ask something else Hilton has spent years building luxury hotels in Saudi Arabia. Now its EMEA president says the upper end of the market is largely established, and the next wave of demand will come from mid-market brands and franchises. âWeâve got Conrads, Waldorfs, Hiltons, Curios, and Double
Wyndham's Newest Brand Is a Boutique Spin-Off of Dolce Hotels (opens the original)
Read excerpt
Wyndham knows how to scale budget brands across thousands of properties. Dolce Nova requires a different instinct — one built on restraint, design, and a guest it hasn’t historically chased. Select a question above or ask something else Wyndham Hotels & Resorts on Monday launched Dolce Nova, a boutique upper-upscale extension of its meetings and events-focused Dolce Hotels & Resorts brand. It is the first brand concept to originate from Wyndham’s EMEA team — notable for a company that has acquir
Canât Afford Hoxton or Moxy? Generatorâs New CEO Says: Weâre Premium Too â But Just £40 Per Bunk (opens the original)
Read excerpt
Strip out the four-star furniture, add bunk beds, charge £40 a night. Now convince your guests theyâre staying somewhere premium. Thatâs Generatorâs pitch. Select a question above or ask something else European hostel brand Generator has identified distressed mid-market hotels as the growth vehicle to double its 15-property footprint by 2030. Xavier Mufraggi, named CEO in July, told Skift the targets are Novotel and Holiday Inn-tier properties. âEverything which is in between right now
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
Top 1M sites
For Skift, the outlet · Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.