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Luke Martin

Reporter · US

Indexed articles, last 90 days
17
Latest publication
Sep 24, 2026
Outlet visibility, for Skift
Top 1M sites
Earliest in this view
Jul 8, 2026

Latest articles

  1. Article · Sep 24, 2026 · Luke Martin

    What Hyatt's CEO Learned by Owning Hotels — and the Trend He's Most Excited About (opens the original)

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    For most of its history, Hyatt owned its own hotels. Its CEO says that experience never left the company. As hotel owners push back on major groups over costs and fees, Hyatt Chairman, President, and CEO Mark Hoplamazian said Thursday his company's response comes down to mindset. “The mindset of being an owner leads you to put yourself in the shoes of an owner, and really understand you have to eat your own cooking every day,” he said at the Skift Global Forum in New York City. For 67 of Hya

  2. Article · Sep 23, 2026 · Luke Martin

    Wyndham CEO Says Gen Z Now Makes Up Nearly 10% of Membership Base (opens the original)

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    Wyndham’s loyalty membership is getting younger fast. Now it’s setting up more concert packages and backstage passes to keep them. Wyndham Hotels & Resorts is reaching more young travelers than it was three years ago and is tapping into experiences to appeal to them. Gen Z accounted for around 3% of the company’s revenue and membership base then. “That has grown to nearly 10%,” President and CEO Geoff Ballotti said at the Skift Global Forum on Wednesday. Combined with millennials, that figure ha

  3. Article · Sep 18, 2026 · Luke Martin

    Hilton Has Luxury ‘Coming Out of Its Ears’ in Saudi Arabia. Now It Wants the Middle Market. (opens the original)

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    Saudi Arabia’s luxury hotel boom is mostly built. Hilton’s bet on what comes next is mid-market brands and franchises — and it has Turkey as proof the playbook works. Select a question above or ask something else Hilton has spent years building luxury hotels in Saudi Arabia. Now its EMEA president says the upper end of the market is largely established, and the next wave of demand will come from mid-market brands and franchises. “We’ve got Conrads, Waldorfs, Hiltons, Curios, and Double

  4. Article · Sep 14, 2026 · Luke Martin

    Wyndham's Newest Brand Is a Boutique Spin-Off of Dolce Hotels (opens the original)

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    Wyndham knows how to scale budget brands across thousands of properties. Dolce Nova requires a different instinct — one built on restraint, design, and a guest it hasn’t historically chased. Select a question above or ask something else Wyndham Hotels & Resorts on Monday launched Dolce Nova, a boutique upper-upscale extension of its meetings and events-focused Dolce Hotels & Resorts brand. It is the first brand concept to originate from Wyndham’s EMEA team — notable for a company that has acquir

  5. Article · Aug 25, 2026 · Luke Martin

    Can’t Afford Hoxton or Moxy? Generator’s New CEO Says: We’re Premium Too — But Just £40 Per Bunk (opens the original)

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    Strip out the four-star furniture, add bunk beds, charge £40 a night. Now convince your guests they’re staying somewhere premium. That’s Generator’s pitch. Select a question above or ask something else European hostel brand Generator has identified distressed mid-market hotels as the growth vehicle to double its 15-property footprint by 2030. Xavier Mufraggi, named CEO in July, told Skift the targets are Novotel and Holiday Inn-tier properties. “Everything which is in between right now

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