HeyJaredLuke Dormehl
- Indexed articles, last 90 days
- 2
- Latest publication
- Jul 27, 2026
- Outlet visibility, for Cult of Mac
- Top 1M sites
- Earliest in this view
- Jul 23, 2026
Latest articles
Today in Apple history: Mac marketing guru Joanna Hoffman is born (opens the original)
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July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland. Six months younger than Jobs, the marketing executive is one of the few people willing and able to stand up to the oftentimes fierce Apple co-founder during the first part of his career. Joanna Hoffman never became a household name like Steve Jobs or Steve Wozniak, but few people shaped Apple’s early trajectory more profoundly. As one of the Macinto
Today in Apple history: Martin Scorsese ad makes Siri look smart (opens the original)
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July 23, 2012: Looking for the perfect spokesman for its new virtual assistant Siri, Apple turns to the director behind some of Hollywood’s most violent gangster movies. A new ad shows Martin Scorsese using Siri voice commands on his iPhone to juggle his busy schedule. One in a string of celebrity-studded ads showcasing Apple’s recently released virtual assistant, it ranks among the best. However, it seriously oversells Siri’s skills. Apple’s barrage of Siri ads captured an early truth about voi
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Top 1M sites
For Cult of Mac, the outlet · Measured Aug 1, 2026
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