Loyd Ford
- Indexed articles, last 90 days
- 10
- Latest publication
- Sep 28, 2026
- Outlet visibility, for Radio Ink
- Top 5M sites
- Earliest in this view
- Jul 6, 2026
Latest articles
How To Solve Salesperson Procrastination - Radio Ink (opens the original)
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Local radio sellers fight procrastination most effectively by treating it as a revenue problem, not a personality problem. Everyone can fall prey to a rut. Don’t pretend it can’t happen to you. A seller usually procrastinates on the activities that create the most discomfort: prospecting, asking for appointments, following up, asking for referrals, requesting the order, or reapproaching someone who said no. This is, believe it or not, a human reaction that can almost be expected. Unfortunately,
Momentum Secures Tomorrow's Sales - Radio Ink (opens the original)
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Success in sales tends to come down to one word: Momentum. Everyone knows it. Unfortunately, the focus often drifts elsewhere. Do you have momentum? Do your sellers have it? Is there enough meaningful activity taking place every day to create confidence about what comes next? Is there enough momentum to carry you forward to your next goal? In most sales meetings, the first questions are predictable: What is sold? What did you sell? How much revenue came in? And those questions matter, because re
Improve Your Sales Literacy: Read The Room - Radio Ink (opens the original)
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The best radio sellers do more than talk well. They notice things. They listen for patterns in what advertisers say, what prospects avoid, what customers repeat, what industries are growing, what objections keep appearing, and what successful clients have in common. Pattern recognition is a valuable sales skill because it helps you stop treating every call as an isolated event. When a business owner says, “We tried radio before,” don’t immediately defend radio. You literally don’t know enough ye
Meeting Quota Shouldn't Be Your Goal - Radio Ink (opens the original)
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If you want to increase your value in radio sales, stop focusing only on meeting expectations. Start thinking about becoming the person who consistently exceeds them. Your sales manager is responsible for revenue, activity, forecasting, accountability, morale, and often explaining performance to someone above them. You can either become another problem they have to manage, or become one of the reasons they sleep better at night. This will change the way the company sees you. That starts with ima
Reenergize Your Face To Face Selling - Radio Ink (opens the original)
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Yeah, yeah, yeah. We all know “The more people you see, the more people you sell.” But local radio selling was never meant to happen entirely through email attachments and texts. Radio is a relationship business, and relationships grow faster face-to-face. When your energy for face-to-face selling begins to fade, reconnect with the real value you carry into the marketplace. You are not simply selling commercials. You are bringing local ideas, audience access, creative promotion, and community vi
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