HeyJaredLoren Baker
- Indexed articles, last 90 days
- 12
- Latest publication
- Sep 30, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 7, 2026
Latest articles
How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] (opens the original)
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Webinar: Tactical Solutions For The Biggest AI Search Measurement Challenges AI Overviews now appear at the top of a growing share of queries, and a meaningful portion of your audience asks AI Mode, ChatGPT, Claude, or Gemini instead of scrolling through search results. Rankings and clicks still matter, but they capture less of how people find and evaluate brands than they used to. A rank tracker can tell you that an AI Overview appeared for a query. On its own, it can’t tell you whether your br
How To Connect AI Search Visibility To Local Leads (opens the original)
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AI citation clicks account for about 1% to 2% of calls for CallRail’s customers, a number that has roughly doubled since January. Sean McCrohan, CallRail’s VP of Technology, shared this figure during SEJ Live‘s second session on August 26, revising a slide that put growth at 65% over six months in his own presentation. He and Steve Wiideman, an SEJ contributor advising multi-location brands, discussed the gap between what AI assistants are doing for local businesses and what is reflected in repo
New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions [Watch Now] (opens the original)
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AI search visibility is easy to measure badly. Mentions, citations, share of voice, and sentiment can show where a brand appears, but they do not necessarily reveal what to fix, what to build, or where to invest next. In this on-demand webinar, Stas Levitan, Founder of LightSite AI, joins our founder Loren Baker to explain a performance-focused approach to AI search measurement. Watch the webinar to learn which four signals can turn AI activity into practical SEO decisions. The session draws on
How Local Businesses Can Build Visibility In AI Search (opens the original)
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I recently had the pleasure of hosting the opening session of SEJ Live with Kevin Chen and Jonathan Berthold from Moz, the sponsors of the session. Kevin, the VP of Business Development, and Jonathan, the VP of Revenue, shared valuable insights during the session. We made the most of our hour by focusing on questions attendees submitted beforehand. Here’s a summary of our engaging discussion. You can also catch the full session for free over here. Jonathan started with a definition that describe
The AI Citation Mistake: Optimizing For Google, Not For Sources (opens the original)
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You rank on page one for your target keyword, so you assume ChatGPT and Claude will mention you in their AI outputs. However, a quick conversation with an LLM outputs competitors instead of your brand, even though you are on page one. Position tracking will not explain that discrepancy, because the AI output is built from sources the LLM retrieved and validated on its own. A ranking is earned in the SERP. A citation is earned as an amalgamation of all the sources that an LLM trusts to validate i
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Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
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