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- Indexed articles, last 90 days
- 12
- Latest publication
- Aug 18, 2026
- Outlet visibility, for MM+M - Medical Marketing and Media
- Top 5M sites
- Earliest in this view
- Jul 7, 2026
Latest articles
Zyrtec debuts Allergen Shield Spray, rewrites allergy treatment (opens the original)
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Historically, the allergy category has relied on providing reactive care to patients. When someone feels their nose start to run and sneezes one too many times, they know it is time to act with their favored over the counter medications. With the launch of its Allergy Shield Spray on Tuesday, Zyrtec is working to combat this long-held pattern. Allergy Shield Spray is a product designed by the Kenvue brand to prevent allergy symptoms before their onset. This nasal spray is used before patients co
These SMA campaigns put patients at the center of rare disease marketing (opens the original)
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Biogen’s Ready for More, launched following the FDA approval of a higher-dose regimen of Spinraza, uses patient storytelling and bold photography to explore what people with SMA hope to achieve beyond their current level of function. Novartis’ Smashing My Limits expanded from celebrating the everyday accomplishments of teens and young adults with SMA into an initiative focused on accessible travel. While the campaigns differ in execution, both reflect a growing emphasis on listening to patients
Medical marketingâs next generation: Meet the 2026 agency summer interns (opens the original)
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Every year during the sunny summer months of June, July and August, corporate offices across the country gain a certain buzz. School is out and college kids appear on the scene for summer internships — gaining working experiences and maybe even inspiring senior employees with a new perspective. From intern projects to lunch and learns, these structured intern programs are designed to help young talent learn and grow before they enter the workforce full time. To recognize National Intern Day on J
Check out the keynote speakers at CMI Media Group's 2026 Agility conference (opens the original)
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Amanda Preto, SVP of marketing at CMI Media Group and Compas, is the Agility’s event lead and said the conference theme was the brainchild of agency CEO Susan Dorfman. Not Impossible Labs founder Mick Ebeling is returning as a keynote speaker at Agility after organizers received overwhelming feedback from last year’s attendees. Conference sessions will examine topics including AI’s growing role in patient support, ethical use cases for AI and generative engine optimization, while reinforcing the
How Alzheimer's marketing is evolving alongside new treatments (opens the original)
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The treatment options for Alzheimer’s disease have upgraded in recent years, which is why the ways the disease is discussed and advertised have changed as well. This is ALZ targets people with early-stage Alzheimer’s diagnosis, rather than patients experiencing later stages of the disease, using real patient stories. Let’s Talk Alzheimer’s, a podcast launched by the nonprofit BrightFocus Foundation, gives patients, caregivers, physicians and researchers a platform to discuss the realities of liv
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For MM+M - Medical Marketing and Media, the outlet · Measured Aug 1, 2026
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