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- Indexed articles, last 90 days
- 1
- Latest publication
- Jul 14, 2026
- Outlet visibility, for The Times of India
- Top 1K sites
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- Jul 14, 2026
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The scarcity paradox: What the 48-team world cup teaches about growth (opens the original)
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The World Cup just got 63% bigger. Whether that made it more valuable, and why FIFA really did it, is the interesting part. Every luxury house knows one rule by heart: make too much of something precious and you cheapen it. Scarcity is not an accident of value. Often it is the source of it. So what happens when the most valuable event in sport decides to flood its own market? The 2026 World Cup is that experiment. FIFA has staged the largest edition ever: 48 teams instead of 32, and 104 matches
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Top 1K sites
For The Times of India, the outlet · Measured Aug 1, 2026
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