HeyJaredLior Eldan
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 23, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 28, 2026
Latest articles
The AI Search Reputation Problem Few Brands Are Managing (opens the original)
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Lior Eldan is the COO & Co-Founder of Moburst, a digital full-service, AI-native marketing agency. When a buyer asks an AI tool about your company today, it produces an answer that compresses your positioning, pricing, services and competitive standing into just two or three sentences, at the exact moment when buyer intent is often at its highest. Let’s call this what it is: a narrative hijack. Your brand loses control of its own story to a system that was never handed a brief. AI assembles its
Why AI Search Is Forcing Marketers To Rethink The Content Brief (opens the original)
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Lior Eldan is the COO & Co-Founder of Moburst, a digital full-service, AI-native marketing agency. The generative engine optimization (GEO) playbook has commoditized faster than almost any content discipline in recent years. The market moved quickly from curiosity to experimentation to integration, and now, it is standard operating procedure. Teams that had never used the term "answer engine optimization" a year ago are now building pages around featured-answer formatting, FAQ structures, schem
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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