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- Indexed articles, last 90 days
- 5
- Latest publication
- Aug 7, 2026
- Outlet visibility, for iGB
- Top 500K sites
- Earliest in this view
- Jul 8, 2026
Latest articles
On-demand webinar: How regulation reshapes player acquisition (opens the original)
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The old acquisition playbook – big bonuses, aggressive CPA deals, affiliate churn – is being dismantled market by market. As wagering caps, bonus bans and rising ad restrictions strip out the levers operators have relied on for years, iGB brought together senior voices from legal, SEO and operations to work out what replaces them. Join iGB host James Swann-Phillips and an expert panel consisting of: The panel debated what is replacing the bonus as regulators increasingly restrict it, whether a g
Building a brand in Nigeria: Partnership, community and influencers (opens the original)
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James Swann-Phillips caught up with Split the Pot CEO and co-founder Christian Rajter and WekaMawe Advisory founder Kaan Bulakeri, previously head of gaming at Kingmakers, about what separates genuine localisation from some minor cosmetic branding for a new market. Drawing on their experience launching bespoke games in Nigeria, the pair explain why successful localisation starts with understanding how customers actually play. That means designing games that work seamlessly on older smartphones,
Poland in focus: Tax woes weigh heavily on an otherwise exciting market (opens the original)
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Europe’s gambling industry has in recent years been awash with anxiety over tax rises, Britain and the Netherlands acting as cautionary tales for just how quickly the economics of a market can be turned on their head. One European country that is no stranger to a heavy tax burden, however, is Poland. The Central European nation has had 17 years to come to terms with perhaps the continent’s toughest tax regime. Managing the tax burden is a defining issue in a market that is otherwise seen as exci
What really makes a brand in regulated gambling? (opens the original)
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“There’s a general perception that brand is logo and sponsorship, which is only part of the equation,” says Paul Rees. “That does a job of awareness. What it doesn’t do is a job of interest or conversion.” Rees, the co-founder of Edge Marketing Institute, a marketing training and consultancy provider for betting and gaming businesses, raises a good point. But what exactly does make a successful brand in the regulated gambling industry in 2026, and what separates it from just a distribution chann
On-demand webinar: Who is actually responsible for retention? (opens the original)
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As regulation tightens and technology advances, operators are navigating an increasingly difficult battle for player retention. iGB has brought together senior leaders from marketing, UX, product and compliance functions to debate just who is responsible for retention today. The video is available on-demand now, watch by clicking below. Join iGB host James Swann-Phillips and an expert panel consisting of: The panel discussed the tension of retention KPIs sitting within marketing’s scope but actu
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Top 500K sites
For iGB, the outlet · Measured Aug 1, 2026
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