Lindsey Witmer Collins
- Indexed articles, last 90 days
- 2
- Latest publication
- Aug 14, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 14, 2026
Latest articles
The Best Thing AI Can Do For Your Company Is Keep People Off Of It (opens the original)
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Lindsey Witmer Collins is Founder and CEO of WLCM.AI, an Inc. 5000 company building AI solutions for enterprises, and Scribbly Books. We pointed AI at the part of the job my team was best at, and it made them worse at it. So we pointed it at everything underneath instead. Last spring, I handed one of my best people a tool that wrote cold outreach for her, and inside of a month, she was worse at her job and also, frankly, starting to hate it. She wasn't slower. Faster, if anything. And the email
The Most Impressive Thing About AI Might Not Be Its Intelligence (opens the original)
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Lindsey Witmer Collins is Founder and CEO of WLCM.AI, an Inc. 5000 company building AI solutions for enterprises, and Scribbly Books. There's fun to be had watching AI players jockey for the lead. Which model, which benchmark, who pulled ahead this week. But one thing I think we're under-rating, under-appreciating and possibly paying too little attention to is AI personality. We experience the intelligence of AI, sure, but as much or more, we experience its personality, its presence in the work.
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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