HeyJaredLecia Bushak
- Indexed articles, last 90 days
- 16
- Latest publication
- Sep 30, 2026
- Outlet visibility, for MM+M - Medical Marketing and Media
- Top 5M sites
- Earliest in this view
- Jul 6, 2026
Latest articles
Merckâs Conrod Kelly on leaning into cultural moments in pharma (opens the original)
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Merck is the latest pharma company to seek to expand beyond traditional campaign messaging and insert itself into cultural moments. The company has launched a new educational initiative, “Your Hive of Whole Health,” that brings together personalized networks of people living with HIV who can help support their holistic health — whether it’s physical, mental, emotional or social. The campaign rolled out shortly before the new reboot of A Different World, featuring actress and HIV activist Debbie
How pharma marketers are thinking about trust in 2026 (opens the original)
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Trust in the pharma industry has been steadily declining among consumers, regardless of political affiliation. A 2023 study found that 60% of people at high risk for cardiovascular disease didn’t trust pharma manufacturers, and lack of trust was higher among people in poor health or without a regular source of care. Several factors cause trust issues — including perceptions that pharma companies seek profits, engage in off-label marketing and overcharge government programs. The results of poor t
Physicians expect pharma companies to counter ânarrative distortionâ in health (opens the original)
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Medical misinformation has been steadily growing since COVID, and the advent of AI may only make it worse. Historically a problem for public health leaders, physicians now expect pharma companies to step up. It turns out doctors are holding pharma companies accountable for addressing much of the medical misinformation patients bring to appointments — and this can impact what drugs they ultimately prescribe, according to a new report out of We. Communications. The report, which surveyed 500 physi
Q&A with Genentech CMO Zoë Lazarre on building a âslow burnâ of trust in pharma (opens the original)
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Genentech chief marketing officer Zoë Lazarre has been in the role for about a year, but she’s already been leading the conversation on how pharma marketers can rebuild trust in an era of misinformation and skepticism. And she believes it has to be done slowly. At Fierce Pharma Week 2026, Lazarre hosted a panel alongside actor and comedian Damon Wayans to touch on this very topic. She notes she no longer attempts to make predictions about the industry’s future given the fast pace of change; but
Armed with llamas, AstraZeneca launches first fully AI-generated ad for Breztri (opens the original)
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The future in which pharma brands make fully AI-generated ads has arrived. AstraZeneca recently launched several AI-generated TV ads for its asthma and chronic obstructive pulmonary disease (COPD) drug Breztri featuring a play on words. The Llamas at Work campaign depicts llamas on the job at the office or as delivery drivers, playing on the mechanism underlying Breztri — known as LAMAS, or long-acting muscarinic antagonist. It’s a first for the brand, but not the drugmaker. AstraZeneca has toye
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For MM+M - Medical Marketing and Media, the outlet · Measured Aug 1, 2026
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