HeyJaredLauren Thackray
- Indexed articles, last 90 days
- 5
- Latest publication
- Aug 31, 2026
- Outlet visibility, for Hypebot
- Top 5M sites
- Earliest in this view
- Jul 13, 2026
Latest articles
The 'Right' Amount of Attention (opens the original)
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Welcome to Lalu's Corner, a monthly column by music and brand partnership agent Lauren Thackray, exploring commercial music applications and sync placements, and the most pertinent takeaways for independent artists. Mk.gee barely posts. He gives almost no interviews. There's no BTS reel, none of the constant visibility that artists are increasingly expected to maintain. And yet he's become a "musician's musician," the kind of name that seems to spread because other musicians keep saying it, rath
How to Get Started With Music Promotion: An Artist's Guide (opens the original)
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Trying to figure out how to promote your band? Music promotion is a long-term game, and following trendy, flash-in-the-pan tactics might keep you active, but if you want to promote your music successfully, you need to go where listeners are and get your music in front of them regularly. Promoting your music online ensures you're ready when people search your name on Google and streaming services. The music industry keeps changing, so knowing how to get your music out there can only help you attr
Lalu's Corner: Scaling on Adjacency (opens the original)
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Welcome to Lalu's Corner, a monthly column by music and brand partnership agent Lauren Thackray, exploring commercial music applications and sync placements, and the most pertinent takeaways for independent artists. In February, Alysa Liu won Olympic gold and then did something no one asked her to do. In the exhibition gala - the free skate, no medal on the line - she skated to "Stateside," the PinkPantheress and Zara Larsson track, in an outfit modelled on PinkPantheress' look from the music vi
I Built Brands for 30 Years — Then I Built a BAND. (opens the original)
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Every week, independent artists ask the same question: How do I get people to hear my music? Most of the advice they receive focuses on content creation and dialling up the promotions against ever-elusive algorithms. Post more on TikTok. Make more Reels. Run ads. Pitch more playlists. Feed the system. But after spending three decades building brands in the tech space before returning to music, I've come to a different conclusion: Most independent artists don't have a content marketing problem, t
60 Years of the SM58 🎤 A Lesson in Branding (opens the original)
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By John Ball, Creative Director at MiresBall Walk into any live music venue in the world and there's a fair chance you'll find one, a ball-topped microphone with a tapered black handle and steel mesh head, set up center stage and perhaps looking slightly battered. It is the Shure SM58, and it has been in continuous production since 1966, used by presidents, popes, and rock stars from Mick Jagger, Tina Turner, and Paul McCartney all the way through to Olivia Dean at this year's Grammys. The SM58
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Top 5M sites
For Hypebot, the outlet · Measured Aug 1, 2026
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