HeyJaredLauren Newman
- Indexed articles, last 90 days
- 1
- Latest publication
- Aug 25, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Aug 25, 2026
Latest articles
Creators’ Conversion Infrastructure Is Becoming Key To Brand Marketing (opens the original)
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Lauren Newman is CRO at Button, an AI-powered commerce platform optimizing creator and affiliate marketing performance. Creators are no longer considered window dressing for brand campaigns. They’re core. Last year, ShopMy raised $70 million at a $1.5 billion valuation, betting curation would beat algorithmic recommendations. LTK, the category's longest-running player, has paid creators more than $2.7 billion since it launched. Meanwhile, major companies like Sephora, Condé Nast and Amazon have
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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