HeyJaredLauren Livak Gilbert
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 15, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Aug 18, 2026
Latest articles
Why Most Companies Still Aren't Ready For Agentic Transformation (opens the original)
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Lauren Livak Gilbert is the Executive Director of Digital Shelf Institute (DSI), a commerce community driving industry transformation. Most organizations are still trying to sort through their digital transformations. I talk to brands every day, and they’re arguing about where e-commerce sits on the P&L, and trying to get clean product data across to their major retailers. They’re still managing campaigns and briefs from spreadsheets because their systems don’t talk to each other. And now they
How Brands Can Optimize For The 'Agentic Shelf'—And Why It Matters (opens the original)
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Lauren Livak Gilbert is the Executive Director of Digital Shelf Institute (DSI), a commerce community driving industry transformation. I opened a talk at an event in New York with a show of hands. "Who feels confident measuring AEO (answer engine optimization) and GEO (generative engine optimization)?" A few shaky hands went up. "Who has a clear plan for agentic commerce inside their organization?" One hand raised. These were not rookies but e-commerce and content leaders at serious brands. And
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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