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Lauren Johnson

Reporter

Indexed articles, last 90 days
27
Latest publication
Sep 29, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Jul 7, 2026

Latest articles

  1. Article · Sep 29, 2026 · Lauren Johnson

    Amazon Rebuilds Its Ad Platform Around AI Agents (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Amazon’s ad platform is getting a major AI update. Amazon unveiled a souped-up ad platform at its annual Unboxed advertising event held in San Francisco. The new platform is called Amazon Ads Agent and replaces Amazon Ad Console, Amazon’s longstanding interface for buying and managing campaigns.

  2. Article · Sep 24, 2026 · Lauren Johnson

    McDonald's Wants to Build a $1 Billion Ad Business (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. The next time you order a McDonald’s burger, don’t be surprised if it comes with an ad. During an investor day presentation on Wednesday, McDonald’s leadership revealed that it is rolling out McDonald’s Media Network, an ad business that will pitch its data to other brands. McDonald’s hope

  3. Article · Sep 23, 2026 · Lauren Johnson

    Best Buy Is Selling Amazon Fire Streaming Ads (opens the original)

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    Best Buy is linking up with Amazon to sell and measure more retail media. The consumer electronics retailer announced that it will sell some of Amazon’s Fire TV inventory, giving advertisers a way to target and measure Best Buy shoppers on the streaming platform. Fire TV is also the operating system for Insignia Fire TVs, Best Buy’s private label brand. Under the new partnership, Best Buy will be able to sell the inventory on all existing and new Insignia Fire TVs. Advertisers can buy the in

  4. Article · Sep 17, 2026 · Lauren Johnson

    How Coleman Turned a Fake AI Product Into a Marketing Win (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. In June, an AI-generated advertisement circulated on social media for a 200-foot-long pool system designed to look like a lazy river. The product was allegedly made by Coleman and cost $999 at Costco, according to the post. Unfortunately for water park enthusiasts, the product was fake. Responding t

  5. Article · Sep 10, 2026 · Lauren Johnson

    Amazon and OpenAI Team Up to Target ChatGPT’s US Users (opens the original)

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    The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Amazon Ads and OpenAI have entered into a partnership to sell ads within ChatGPT. Advertisers can target OpenAI’s users through Amazon Ads’ demand-side platform as a way to extend their existing Amazon campaigns. The partnership is currently in pilot with U.S. advertisers, Amazon said. ChatGPT represents the bulk of OpenAI’s a

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