Lauren Johnson
- Indexed articles, last 90 days
- 27
- Latest publication
- Sep 29, 2026
- Outlet visibility, for Adweek
- Top 500K sites
- Earliest in this view
- Jul 7, 2026
Latest articles
Amazon Rebuilds Its Ad Platform Around AI Agents (opens the original)
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ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5â8. Amazonâs ad platform is getting a major AI update. Amazon unveiled a souped-up ad platform at its annual Unboxed advertising event held in San Francisco. The new platform is called Amazon Ads Agent and replaces Amazon Ad Console, Amazonâs longstanding interface for buying and managing campaigns.
McDonald's Wants to Build a $1 Billion Ad Business (opens the original)
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ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5â8. The next time you order a McDonaldâs burger, donât be surprised if it comes with an ad. During an investor day presentation on Wednesday, McDonaldâs leadership revealed that it is rolling out McDonaldâs Media Network, an ad business that will pitch its data to other brands. McDonaldâs hope
Best Buy Is Selling Amazon Fire Streaming Ads (opens the original)
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Best Buy is linking up with Amazon to sell and measure more retail media. The consumer electronics retailer announced that it will sell some of Amazonâs Fire TV inventory, giving advertisers a way to target and measure Best Buy shoppers on the streaming platform. Fire TV is also the operating system for Insignia Fire TVs, Best Buyâs private label brand. Under the new partnership, Best Buy will be able to sell the inventory on all existing and new Insignia Fire TVs. Advertisers can buy the in
How Coleman Turned a Fake AI Product Into a Marketing Win (opens the original)
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ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5â8. In June, an AI-generated advertisement circulated on social media for a 200-foot-long pool system designed to look like a lazy river. The product was allegedly made by Coleman and cost $999 at Costco, according to the post. Unfortunately for water park enthusiasts, the product was fake. Responding t
Amazon and OpenAI Team Up to Target ChatGPTâs US Users (opens the original)
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The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. Amazon Ads and OpenAI have entered into a partnership to sell ads within ChatGPT. Advertisers can target OpenAIâs users through Amazon Adsâ demand-side platform as a way to extend their existing Amazon campaigns. The partnership is currently in pilot with U.S. advertisers, Amazon said. ChatGPT represents the bulk of OpenAIâs a
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Top 500K sites
For Adweek, the outlet · Measured Aug 1, 2026
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