HeyJaredLaura Margis
- Indexed articles, last 90 days
- 4
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- Sep 25, 2026
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- Aug 24, 2026
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Fascent banks on accessible, modern, distinctive niche fragrances (opens the original)
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Fanny Fortin Descamps and Edwina Réthoré won their spurs in the perfume and beauty industries, with major brands, perfume companies, and retailers. If they share a strong passion for fragrances, they also draw inspiration from fashion, gastronomy and, more broadly, contemporary culture. “We are constantly keeping an eye on everything happening around us, because fragrance does not exist in a vacuum”, emphasizes Fanny Fortin Descamps. The first Fascent fragrances were launched in 2023. Today, the
Fascent banks on accessible, modern, distinctive niche fragrances (opens the original)
Read excerpt
Fanny Fortin Descamps and Edwina Réthoré won their spurs in the perfume and beauty industries, with major brands, perfume companies, and retailers. If they share a strong passion for fragrances, they also draw inspiration from fashion, gastronomy and, more broadly, contemporary culture. “We are constantly keeping an eye on everything happening around us, because fragrance does not exist in a vacuum”, emphasizes Fanny Fortin Descamps. The first Fascent fragrances were launched in 2023. Today, the
Manucurist celebrates its 10th anniversary and steps up its global expansion (opens the original)
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Manucurist’s story began in 1996 when Fanny, the mother of current General Manager Gaëlle Lebrat-Personnaz, opened the first of the company’s five nail salons. In 2016, she handed the business over to her daughter, who chose to refocus it on developing responsible nail products. That is how the brand’s first successful line was born in 2017: Green™, a collection of vegan nail polish with up to 83% of biosourced ingredients. In 2020, the Green Flash™ range was a game-changer in the nail market. “
Birkenstock Cosmetics posts double- and triple-digit growth in key markets (opens the original)
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Known worldwide for its footwear, Birkenstock has been steadily expanding into a category where it was less expected: beauty care. In October 2024, as part of its 250th anniversary celebrations, the German brand launched Birkenstock Care Essentials, a skincare line initially focused on foot care. A year later, it expanded into body care, followed by a nail care collection in May 2026. “The launch of Birkenstock Care Essentials is a natural extension of our brand. We saw an opportunity to innovat
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