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- Indexed articles, last 90 days
- 27
- Latest publication
- Sep 29, 2026
- Outlet visibility, for The Strategist
- Top 50K sites
- Earliest in this view
- Jul 8, 2026
Latest articles
Troye Sivan’s Fragrance Line Is So Much Better Than Most Celebrity Perfume (opens the original)
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A few years ago, I embarked on a quest to sniff every modern iteration of the celebrity perfume. A new vanguard of A-list Gen-Zers was dipping their toes into the fragrance space, and the shelves at Sephora and Ulta were lined with scents from Billie Eilish, Ariana Grande, and Sabrina Carpenter. But overall, I wasn’t impressed. All the scents hewed closely to the standard formula designed for mass-market appeal, which is to say: gourmand, gourmand, gourmand. Eilish’s eau de parfum is a bomb of v
Primary’s Puffer Coats Are 30 Percent Off and 43 More Kids’ Deals (opens the original)
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We’re about a week out from October Prime Day, but the deals are already rolling in — including Magna-Tiles for 30 percent off as an early Prime Day promotion. In other kids’ sale news, I’ve also unearthed great discounts on beloved children’s books, Disney Halloween costumes, and glittery rain boots for this inclement weather. Plus, Primary is hosting a 30 percent off sitewide sale with an even bigger markdown of 50 percent off clearance items. If you want to stay updated on all things kid- and
$12 Old Navy Jeans, $5 Halloween Sticker Books, and More Excellent Kids’ Deals (opens the original)
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October Prime Day is right around the corner, but there are already plenty of kids’ deals worth shopping both at Amazon and elsewhere. This week’s assortment of the best sales on kids’ stuff includes hard-wearing denim at Old Navy, comfy sweats from Nike and Abercrombie Kids, and classic children’s toys like Bananagrams and Play-Doh. Plus it’s not too early to be thinking about Halloween, so I threw in a bunch of on-sale costumes and some spooky children’s books that I remember loving as a kid.
A Trio of M.A.C Lip Products for Over 60 Percent Off (opens the original)
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When I think of M.A.C Cosmetics, I think of its lip products. Everyone knows about Ruby Woo, the brand’s signature shade of red lipstick that has joined the beauty pantheon, but the hits don’t stop there: M.A.C’s Lipglass was the very first lip gloss Strategist writer Tembe Denton-Hurst bought in 2008, and its lip liners have been recommended by so many makeup artists and celebrities that I named them the best overall lip liner. If you want to find out what all the fuss is about, a trio of M.A.C
Everything at Ilia Is 20 Percent Off Right Now. Here’s What I’d Buy. (opens the original)
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Ilia’s lineup of clean, skin-care–makeup hybrids have been recommended to and by us time and time again. By now, everyone and their mother knows about the Super Serum Skin Tint, but sleeper hits like the Limitless Lash Mascara and the Sun Serum Mineral Sunscreen have become indispensable staples of my beauty routine. If you’ve yet to try some of the other products from the brand, now’s a great time: Through September 22, it is hosting a VIP sale with 20 percent off sitewide, 20 percent off subsc
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Top 50K sites
For The Strategist, the outlet · Measured Aug 1, 2026
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