HeyJaredKimberly White
- Indexed articles, last 90 days
- 3
- Latest publication
- Aug 11, 2026
- Outlet visibility, for Mondaq
- Top 500K sites
- Earliest in this view
- Aug 11, 2026
Latest articles
Litigation Survey Consulting: Using Early Consumer Insights To Strengthen Case Strategies (opens the original)
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In complex litigation involving trademarks or false advertising claims, understanding consumer perception can be critical. The challenge lies in deciding when and how to evaluate that perception, particularly when a matter presents more than one viable legal theory. At the early stages of a case, legal teams may be considering different strategies and weighing issues such as likelihood of confusion(Opens in a new window) versus secondary meaning(Opens in a new window), or deception(Opens in a ne
Measuring Likelihood Of Confusion: The Squirt Survey Format (opens the original)
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There are two commonly accepted survey formats used to measure likelihood of confusion(Opens in a new window): the Squirt format and the Eveready format. This article addresses the Squirt survey format, which is also known as a “lineup” survey. Explore the Eveready format here(Opens in a new window). The name Squirt comes from the survey at issue in SquirtCo. v. The Seven-Up Company(Opens an external site in a new window), a 1980 trademark dispute. SQUIRT was a trademark of SquirtCo. When The Se
Measuring Likelihood Of Confusion: The Eveready Survey Format (opens the original)
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There are two commonly accepted survey formats used to measure likelihood of confusion: the Eveready format and the Squirt format. This article addresses the Eveready survey format. Explore the Squirt survey format here. The name “Eveready” comes from a 1976 survey in Union Carbide Corp. v. Ever-Ready, Inc. In that case, the plaintiff, Union Carbide Corporation, sought action over the defendants’ use of the mark “Ever-Ready”. Union Carbide had been selling batteries, flashlights, and miniature b
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Top 500K sites
For Mondaq, the outlet · Measured Aug 1, 2026
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