HeyJaredKeith Bendes
- Indexed articles, last 90 days
- 2
- Latest publication
- Aug 28, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 13, 2026
Latest articles
How Brands Went From Firing Employees For Content To Paying For It (opens the original)
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As Chief Strategy Officer at Linqia and co-host of the Creator Economy Live podcast, Keith Bendes is a top voice in Influencer Marketing. In 2020, a college student was working part time at a paint store when a TikTok account he ran on the side, filming himself mixing paint colors, took off. He pitched his employer on using the account to reach a younger audience, but the company then fired him for misconduct, telling BuzzFeed News the dismissal was due to a "customer complaint." A rival paint
The 5 Pillars Of Influencer Marketing Measurement (opens the original)
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As Chief Strategy Officer at Linqia and co-host of the Creator Economy Live podcast, Keith Bendes is a top voice in Influencer Marketing. Every year, Linqia surveys enterprise marketers on the state of influencer marketing. And every year, one finding is consistent: Proving ROI remains the number one challenge ahead of finding the right creators, scaling programs and managing content rights combined. That's not a budget problem. It's a measurement problem. Most brands are still evaluating influ
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Last 90 days. Choose a month to open its work.
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Audience
Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
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